The main goals of The Joy are to:
help every single customer have a convenient, profitable way of ordering wellness and beauty services;
make logistics and financial planning simpler and cheaper for every practitioner and salon owner; increase brand awareness and business efficiency along with providing new marketing channels;
provide access to an innovative advertising platform and increase one’s sales with The Joy.
The Global Wellness Institute estimated the wellness and beauty market at $3,7 trillion, which is about 5% of the world GDP. The North and South America beauty market encompass more than 750 000 thousand beauty salons, spa and barber shops. (IBIS World). In Great Britain beauty salons are opened more often than any other business, implying the annual net gain of 10% or 626 beauty salons (Royal Mail’s Address Management Unit). According to the opinion poll held in Germany, today more than 70% of respondents are ready to book beauty services delivered to their home.
However, there is no single platform today, where customers could both order services on-demand as well as book a salon appointment online for a certain time. Even those very few on-demand services and salon aggregators do not provide enough features to clients, practitioners or salon owners.
These services do not provide opportunities to make instant orders without confirmation from the salon or practitioner, do not provide a full range of wellness and beauty services or the choice of a specific practitioner. Most of these services are oriented towards the high-end segment and do not provide the opportunity for ordinary people to use the service.
In addition, there are no bonus or referral programs, which reduces the client’s motivation to use these services as well as the practitioner’s motivation to provide services. Some platforms do not check their practitioners and salons for quality which leads to terrible levels of service on these platforms. Other services do not help practitioners and salons to cope with the daily routine of time management, accounting, logistics and take a large commission from their revenues.
Not having proper marketing activity, these platforms do not give the proper systemic effect to salons and practitioners working for them. In fact, all marketing and customer acquisition activities are executed by participants of these platforms. By carrying out operations in this manner, these services push away clients, salons and practitioners. Potential advertisers do not even consider these services as platforms for advertising and even if they would, it would be extremely hard to find mechanisms for effective cooperation.
As a result, The Joy’s idea emerged, the idea that would have solved all these problems and also would have added a lot of extra benefits for customers, practitioners, salons and advertisers. So, what exactly does The Joy offer to the participants of the platform?