To create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.
Automate the interaction of advertisers’ offers and publishers’ websites using neural networks and accumulated data, select the most relevant advertising content at any given moment in time to a particular user, maximizing the probability of obtaining desired results.
Significantly reduce commissions by removing the middlemen
Eliminate all indirect links between advertisers and publishers by applying smart contracts for all types of tracking, thereby increasing the economic efficiency of cooperation.
Create an opportunity for publishers to tokenize ad slots
Using all available statistics from advertising websites and participants within the exchange, provide a forecast of potential earnings and an opportunity to collect it in advance if the reputation is high enough.
Develop a multi-layered system of platform participant reputation rating
Implement a system of rating advertisers and publishers, which will be stored in the blockchain along with the full history of their operations, to prevent fraud and to enable a mechanism of dealing with the most trustworthy partners.
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